Muscat: National Finance, the largest finance company in Oman, with an extensive geographical presence across 20 branches, has announced the launch of its new expression campaign ‘Absher’, reflecting the ease, flexibility, and speed of the finance processes.

Absher, an Arabic term for ‘Consider it done’, communicates National Finance’s brand values, and aims to inspire the youth, especially young millennials and SME owners, to achieve success whilst making right and prudent financial choices in their life.

It also stands true to the brand’s philosophy of ease, convenience, and accessibility, by being ‘Partners in Progress’ of individuals and companies, thereby enabling them to take their next step towards achieving their goals and aspirations.

Speaking on this occasion, Mr. Ali Al Mani, the General Manager of Business, said: “At National Finance, we constantly strive to bring new experiences and focus on ease of accessibility. Individuals and businesses often need financing support or deposit options in order to progress towards their next goal.

“In line with the same, the Absher campaign stays true to our vision of being the preferred provider of personal and business financial services in the Sultanate of Oman.”

With digital platforms continuing to play a pivotal role in reaching out to customers, National Finance is constantly developing its channels to connect with the customers and enhance their engagement.

National Finance, established in 1987, has built a reputation as the market leader trusted by thousands of customers across the Sultanate for their financing needs. National Finance offers a wide range of products targeting both individual customers and Small and Medium Enterprises (SMEs).

The company was also recently awarded the Best Performing Company in Large Capital category at the coveted Alam Al-lktisaad (AIWA) awards.