The world of show jumping took centre stage this week, with Liva Insurance proudly supporting the growth of equestrian sports in Oman as the Silver Sponsor of the ‘Elite Show’ Jumping Competition. This prestigious event, officially recognized by the Oman Equestrian & Racing Federation (OERF), showcased the incredible skill, precision, and unmatched synergy between horse and rider.

This unique partnership is a testament to Liva Insurance’s dedication to fostering the growth of equestrian sports in Oman, while simultaneously strengthening the nation’s rich cultural traditions and sporting reputation. By supporting this renowned competition, the brand also continues to play an integral role in empowering the next generation of riders and ensuring the sport’s continued success in the Sultanate of Oman.

Equestrianism has been an integral part of Oman’s cultural identity for centuries, representing the country’s strength, resilience, and deep national pride. Show jumping – introduced into the nation in the 1980s – has since blossomed, gaining momentum with state-of-the-art training facilities, passionate riders, and growing global recognition.

Sharing his thoughts on the significance of this partnership, Bader Al Lawati – Head of Brand & Communications said: “Equestrian sports embody resilience, precision, and the pursuit of excellence – all of which are values that align closely with Liva Insurance’s mission. We are truly honoured to support the Elite Show Jumping Competition. It not only offers a platform for talented riders to showcase their ambition and determination but also plays a key role in advancing the growth of equestrian sports in Oman.

This thrilling competition was more than just an exciting display of equestrian skill; it was an immersive experience for spectators, offering a unique blend of cultural exhibitions, live entertainment, diverse culinary delights, and abundant networking opportunities. The event also served as a valuable platform for local businesses and SMEs, stimulating economic activity and contributing to Oman’s broader vision for sustainable development and international recognition.

As a key player in Oman’s insurance sector, Liva Insurance is dedicated to supporting initiatives that drive In-Country Value (ICV), not only through its core business operations but also by supporting organizations that work to preserve and promote the nation’s cultural and sporting heritage.

By investing in high-profile events such as the Elite Show Jumping Competition, the brand also continues to strengthen the community, empower local enterprises, and nurture equestrian talent, ensuring that Oman’s equestrian legacy remains strong and vibrant for future generations.