JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries across the Middle East, Europe, Asia, and United States, has entered into a strategic partnership with Dubai-based FoxPush, the region’s first company to provide a full-stack solution for publishers and digital advertisers. Through this partnership, JGroup will invest USD 15 million in the Middle East’s first programmatic performance technology by FoxPush and unlock its global aspirations.

Designed as a cost-efficient solution for advertisers and publishers, FoxPush will be the only supplier within the region to provide leads through the programmatic performance technology platform. The technology delivers qualified leads to brands with an aim to increase the performance of their website and the efficiency of their targeted digital campaigns. The technology leverages advanced user behavioral data and is supported by the region’s first dedicated AI-driven call center and powerful video player and platform, which together contribute towards ensuring the credibility of the digital advertising performance.

Currently, FoxPush owns a data management platform and is a rich source of curated data for the Arabic audience and its publisher side solutions are used by over 50,000 websites worldwide. By leveraging its advanced suite of solutions, FoxPush today can reach 3 out of 5 people living in the Middle East and North Africa region.

Imad Jomaa, Founder and President of JGroup said “FoxPush is one of the top players in digital advertising within the Middle East and North Africa region and home to more than 50,000 publishers. This Dubai-based homegrown company has taken a giant leap within the advertising sector with its new, one-of-a-kind Programmatic Lead Generation technology that is bound to change the status quo of the whole industry. JGroup is proud to be associated with such an innovative endeavor and will raise the necessary capital and go the extra mile to ensure this particular technology penetrates the global market and ultimately is the first company based in Dubai to be a global IPO.”

Mohammed AlMalki, Founder, and CEO at FoxPush said “FoxPush is a fast-growing homegrown company established in Dubai since 2017. Our technology is the region’s first innovative solution that makes sure every brand has valuable interactions with their target audience to improve their campaign, increases the performance of their website, and most importantly, helps meet their business goal. In line with this mission, we are pleased to have JGroup on our side. With their support, we aim to enhance this technology further and strengthen our presence globally.”

FoxPush will be the latest investment venture and an addition to the varied businesses across multiple sectors helmed by Lebanon-based JGroup, which is founded and led by serial entrepreneur, Imad Jomaa.

By working collaboratively, FoxPush, and JGroup together aim to level the playing field within the advertising industry worldwide.