General Automotive Company (GAC), a part of The Zubair Corporation, celebrated a landmark occasion – 50 years of partnership with Mitsubishi Motors and Mitsubishi Fuso Truck & Bus Corporation in Oman. The grand anniversary event took place on 16th February 2025 at the prestigious Al Bandar Ballroom, Shangri-La Barr Al Jissah in Muscat. The evening brought together dignitaries, business leaders, and industry pioneers to honour a legacy built on trust, innovation, and an unwavering commitment to progress.

The event was graced by the presence of several distinguished guests, including the German Ambassador to Oman, His Excellency Mr. Dirk Lölke, Chairman of Mobility & Equipment Sector within The Zubair Corporation, Mr. Hani Al Zubair, senior dignitaries from Mitsubishi Motors, Mr. Minoru Kinoshita – Corporate Office, Mr. Moteki Takahiro – GM, Middle Division and Mr. Junya Takami – President MMMEA as well as Daimler Truck – Fuso, Mr. Michael Dietz, CEO & President MEA and Mr. Stavros Stavropoulos – Head of Network Development & Training, further underscoring the significance of this important milestone celebration.

Reflecting on the 50-year journey, Mr. Hani Al Zubair stated, “Fifty years is not merely a measure of time; it is a testament to the enduring spirit of partnership, resilience, and shared vision. Together, we have built a foundation of trust and excellence that has shaped Oman’s mobility landscape. As we celebrate this milestone, we also look ahead with renewed commitment to innovation and progress, ensuring that Mitsubishi Motors and Fuso brands remain the trusted mobility solutions for generations to come in Oman.”

Since 1974, when H.E. Mohammad Al Zubair introduced Mitsubishi cars and Fuso trucks to Oman, this partnership has played a pivotal role in shaping the nation’s automotive landscape. From the first Mitsubishi Galant to the legendary Pajero and Canter, Mitsubishi and Fuso vehicles have become an integral part of Oman’s roads, industries, and everyday life. Over the decades, this collaboration expanded its presence with state-of-the-art showrooms, service centres, and industry-leading customer service initiatives, setting new standards in reliability, performance, and excellence.

Addressing the attendees, Mr. Manoj Ranade, General Manager of GAC, highlighted the role of customer trust in this success: “Over the years, our network has expanded to 9 sales outlets, 14 service centres, and 18 parts outlets across Oman, ensuring that we are always within reach of our customers. But more than just numbers, what truly defines us is the trust our customers have in us, knowing that we stand by them at every step of their journey. Our commitment to after-sales excellence has been recognised regionally, reinforcing our mission to continuously set new benchmarks in customer satisfaction.”

Speaking on behalf of Mitsubishi Motors, Mr. Minoru Kinoshita, Corporate Officer of Mitsubishi Motors Corporation, reaffirmed the strength of this long-standing partnership, stating, “Fifty years is a testament to a relationship built on trust, mutual respect, and a shared vision.” Together, we have not only delivered vehicles that conquer Oman’s diverse terrains but have also met the evolving needs of its people. Mitsubishi Motors is proud to have played a role in the nation’s development, and through our collaboration with General Automotive Company, we have created a legacy of reliability, innovation, and customer excellence. As the future of mobility evolves, we remain committed to pioneering advanced technologies and sustainable solutions, ensuring this partnership continues to thrive for years to come.

Representing Fuso, Mr. Michael Dietz, President & CEO of Daimler Truck MEA – Fuso, emphasized the brand’s integral role in Oman’s growth, stating, “Our enduring partnership with General Automotive Company isn’t built on products alone; it’s built on trust—the trust of drivers who rely on Fuso’s dependability every day, and the trust of businesses that count on our vehicles to power their success. Over the last 50 years, Fuso has become deeply woven into Oman’s progress, supporting industries, transporting goods, and enabling businesses to thrive. Looking ahead, backed by Daimler’s continued investment in innovation and sustainability, we remain committed to delivering future-ready commercial vehicles that will further drive Oman’s mobility sector forward.”

A captivating artistic tribute by acclaimed sand artist Shaima Al Mughairi brought the history of this remarkable partnership to life, celebrating the impact GAC, Mitsubishi Motors, and Fuso have had on Oman’s mobility sector.

Adding to the excitement, the 50th Anniversary Campaign Raffle Draw awarded a total of 250 grams of gold to lucky winners, symbolising the appreciation for customers who have been a part of this incredible journey.

As General Automotive Company, Mitsubishi Motors, and Fuso look ahead, the commitment to innovation, sustainability, and advanced mobility solutions remains stronger than ever. This celebration was not just about reflecting on the past but about embracing the future—a future driven by ambition, progress, and a continued promise to redefine Oman’s mobility landscape for generations to come.