News
FC Barcelona, Beko on a Mission to Raise $1.21 Million for UNICEF

Using social media for good, soccer fans have a chance to help raise awareness and funds to alleviate childhood obesity through #EatLikeAPro, a global initiative by leading home appliance brand Beko with FC Barcelona and the club’s Barça Foundation.
By 2025, if current trends continue, 70 million children will suffer from an overweight or obese condition. Beko’s goal is to help reduce this number through its #EatLikeAPro campaign and its support of UNICEF, the world’s leading organization working for children globally. For every social media post using #EatLikeAPro, Beko will donate €1 ($1.21) for UNICEF. The initiative has proved a global success, with half of the €1 million ($1.21 million) goal raised to date.
Earlier this week, during El Clásico (FC Barcelona vs. Real Madrid)—the most watched domestic club match in the world—FC Barcelona premium partner, Beko, traded its logo on the players’ shirts for a worthwhile and important cause.
Instead of the brand logo, the sleeves worn by the likes of Pique, Messi, Suarez, Ter Stegen and Rakitic sported the hashtag #EatLikeAPro, encouraging supporters from around the world to post about their own healthy eating habits. As a high profile and loved team, FCB players are the perfect ambassadors for the campaign, encouraging children who look up to them to eat healthier.
Now fans have the chance to win a limited edition El Clásico jersey (with #EatLikeAPro on the sleeve) signed by FC Barcelona players. Every post shared across Twitter and Instagram from May 7-25 will automatically be entered in the drawing to win the jersey, with one lucky winner selected at random after the closing date. Fans need only retweet or post #EatLikeAPro on Twitter or Instagram to have a chance to win.
-
Banking & Finance4 weeks ago
Oman Arab Bank Announces Increase of Authorised Capital to RO500mn and Paid‑In Capital Boost of RO50mn
-
OER Magazines2 months ago
OER, May 2025
-
Alamaliktistaad Magazines2 months ago
Al-Iktisaad, May 25
-
Bahrain4 weeks ago
SPIEF 2025 focused on global and regional economic processes, market transformation, new tech, investment climate, financial policy and people
-
Banking & Finance2 months ago
Central Bank of Oman Issues Regulatory Framework for Digital Banks
-
Banking & Finance2 months ago
United Finance Company: Strategically Serving Oman’s Auto Market with Faster, Customer-First Solutions
-
Insurance2 months ago
Liva Insurance Sets New Benchmark with ‘Innovative Insurer of the Year’ Award at the New Age Banking Summit 2025
-
Banking & Finance1 month ago
The Future of the International Financial System to be discussed at SPIEF 2025
You must be logged in to post a comment Login