NLGIC Training.

We impart Induction Training to our employees that deal with product features, coverage types, premium rates and also knowledge about the underwriting conditions and other systems processes to offer the right kind of cover to customers
National Life imparts On-Job training that ensures that our employees learn the in and out and is thorough to ensure hassle free insurance buying experience to our customers.

Other Training programs like soft skill training, customer handling etc. are on-going round- the-year to provide world class customer care.

Our operations and support staff undergo high end training modules in their respective departments.
We nominate selected employees for training at third party centers to acquire higher level of professional knowledge in our attempt to keep growing.

We also have a system of interdepartmental deputation wherein an employee is given a chance to work in another department of his/her interest and acquire more knowledge in the insurance domain. Our staff is also well trained on all parameters of the systems and sales processes so that our customers get hassle free, easy and prompt insurance buying experience. Our trained staff also ensure world class after sales service too.

What are the opportunities and challenges facing the insurance sector in Oman? 

Oman offers a positive outlook with significant growth potential.
Opportunities:

• Low insurance penetrations-provides huge potential to add more customers and with our strong physical presence in more than 185 locations, we are on the right track
• Personal Lines insurance offers the opportunity to expand our product portfolio and increase premium income.
• Oman’s demographics also offers favorable growth prospects. Oman population constitutes of a significant number of the young and the employed and can considerably impact required growth along with a good mix of expats and nationals

Challenges:

• Price war- Price is one of the top deciding factors in the Sultanate and we are continuously working towards providing affordable insurance at competitive rates
• High customer expectations- With the rise in education, communications and knowledge base, customers are becoming more and more aware and hence more demanding. This keeps us on our toes to provide insurance solutions that meet customer expectations.

Distribution

Considering the vast spread of land of the Sultanate, reaching out to customers at all levels/places becomes a challenge. Thankfully, we have developed more than 185 sales/service touch points across a  good geographical spread of our country. We also have multiple distribution channels to meet this challenge.

What according to you is the way ahead in Oman? 

With a diverse customer base,a good mix of expats/nationals, the way forward in Oman is to have a multi-channel approach as the new-gen customer interacts with more than just one channel.

• We need to seamlessly integrate the operations of new and alternative channels with traditional channels to present an integrated view to the customer.
• Should have world class customer service system and state of the art infrastructure well set.
• Thirdly, the fact that customers typically buy insurance as an investment or a savings product makes a strong case for combo offerings.
• Even On-Line insurance is a potential channel.

Lastly, I would like to mention about is claims experience and  insurance companies in Oman should have an integrated claims-processing system offering simplified and faster claims resolution mechanism resulting in lower costs and enhanced customer fulfillment.

What are the company’s CSR initiatives? 
We strongly believe that good corporate citizenship is important for the success of any organization. National Life’s CSR objective is to pro-actively support meaningful socio-economic development of country. This is based on the belief that growth and development are effective only when we are able to create an inclusive environment and they result in wider access to opportunities and benefit a broader section of society.

Some CSR Activities:

• In Oman, we have tied-up with Dar Al Atta for several CSR related activities .We have partnered with Dar Al Atta’a for distribution of “Iftaar Saem” in Quriyat and Barka.

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