Rivoli Group, the leading lifestyle retailer in the Middle East, has increased its presence in the Sultanate, opening the first mono-brand Rado boutique in Muscat. Situated in a prominent location within Muscat City Centre, the brand offers an exclusive selection of its iconic Swiss watchmaking collections. Rivoli Group’s Managing Partner, Ramesh Prabhakar travelled to Muscat to host an elegant ribbon-cutting ceremony in the presence of select media and VIP guests.
Commenting on the occasion, Ramesh Prabhakar noted, “Oman is an important and growing market for Rivoli, and we are delighted to be opening the first mono-brand Rado boutique in Muscat, which underlines the loyalty for the iconic Rado heritage and style among clients in the Sultanate. With the location of the boutique in the heart of Muscat City Centre, we offer a genuine Rado lifestyle experience to local customers and visitors to Oman.”
Founded in Switzerland in 1917, Rado watches differ from the traditional Swiss approach in the innovative use of high tech materials and distinct design. Rado pioneered the use of a number of materials that are unique within the watch making industry, including tungsten and titanium carbide, hi-strength ceramics, lanthanum and sapphire crystal.
Rado watches are iconic in design, and are renowned for the ground breaking use of super strength high-tech ceramic, winning a number of prestigious international design awards. The Rado HyperChrome is the brands flagship collection, featuring a mono-bloc case in plasma high-tech ceramic – a patented process first used by Rado. In this unique process the case and strap elements take on a metallic look while retaining the lightweight, high-comfort features of tough, scratch resistant ceramic. Their smooth stylish surfaces can be metallic or matte, crafted in an ever-expanding array of colours. They are also a gentle approach to glamour; lightweight and hypoallergenic, high-tech ceramic watches are incredibly comfortable and can be worn by anyone with sensitive skin.

Entering the new Rado boutique in Muscat City Centre, one encounters smooth black elements mixing with a range of elegant taupe and bronze tones which form the DNA of the Rado experience. The luxurious ambience reflects the spirit of the avant-garde brand, welcoming visitors to discover the exclusive Rado collections. In addition to the Rado True Thinline and Rado D-Original families, recent additions such as the HyperChrome and DiaMaster collections are also available for viewing in the boutique.
Highlighting the strong growth in the mid to premium watch segment in Oman, Ramesh added, “Rivoli has expanded its footprint across the Middle East, and now has over 380 stores, including 25 in Oman, and we continue to grow within the Sultanate. Our performance is inspired by our goal to become the strongest luxury lifestyle retailer in the region. This is made possible by offering the finest international luxury brands of lasting value and high emotional appeal in ideal environments. Of course, we are always committed to the highest standards of service on all levels of our business.”
“There’s a positive vibe in the marketplace that we are welcoming with open arms. Oman continues to be a very important market for the luxury watch sector and we only see that demand growing in the coming years. We look forward to exploring new and different opportunities across Oman as the market continues to evolve.” He concluded.
Since its inception over two decades ago, the Rivoli name has been synonymous with luxury lifestyle retail. Today, the Rivoli Group has an established footprint in the UAE, Oman, Qatar and Bahrain with a diverse portfolio featuring over 110 international prestigious brands.
Rivoli straddles a wide spectrum of all things premium, from watches, eyewear and leather accessories to writing instruments and luxury communication instruments. Notable brands within the Rivoli portfolio include; Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Montblanc, Vertu, J.M. Weston, Longines, Rado, Tissot, Swatch, among others
From its headquarters in Dubai, the Group has swiftly established a reputation as one of the largest importers, distributors and retailers of luxury products with over 380 stores in the region. Critical to the success of the Group is an outstanding team of nearly 2,000 professionals driven to deliver a remarkable customer experience. The Group also manages on-board duty free sales for leading airports and airlines.