Jotun, the region’s leading paint manufacturer, has unveiled its 2016 Wall Trends. Handpicked and developed by Jotun’s Global Colour and Creative Director, Lisbeth Larsen, together with regional colour experts, the Jotun 2016 Wall Trends is designed to cater to the design needs and aspirations of homeowners, both regionally and globally.
The Jotun 2016 Wall Trends features a selection of beautiful colours and themes that are inspired by the world that surrounds us. It’s in the vintage blues of the forties, fifties and sixties, or nature’s glistening green leaves, and the simplicity of pure white; the Jotun 2016 Wall Trends are reflections of a journey – one that makes a house become a home. For 2016, Jotun has designed three colour themes that are inspired by various social, cultural and environmental cues, translating them into shades that adorn walls and best express personalities. Each theme features complementary shades that come together to create the overall look and feel for a space; each of the three themes also function as mood boards to guide the colour selection process for not just walls but surrounding furniture and accessories.
Stemming from Jotun’s most beautiful paint ever, Fenomastic My Home, in combination with the unique Lady Design special effect wall paint, the 2016 Wall Trends breathe life and character into spaces. Fenomastic My Home Rich Matt offers the best colour accuracy, ensuring homeowners achieve the exact look they desire. Each colour from the 2016 Wall Trends collection is guaranteed to look stunning on walls as they’ve been tested on large surface areas before production.
Speaking about the 2016 Wall Trends, Tore Myrvang, Sales and Marketing Manager at Jotun said: “Over the decades, we have experienced an evolution of interiors and design trends globally. As information becomes more and more accessible the world is literally at your fingertips. People are savvier than they were before and are inspired by the world of information that they’re exposed to. Social media channels offer a window into lives’ that homeowners aspire to own a slice of. Jotun’s 2016 Wall Trends offers homeowners the opportunity to bring those inspirational cues, tones and textures into their own homes with a high level of flexibility to personalise their spaces.”
Time after time… Reflections of Time
Exuding sophistication and luxury, Reflections of Time takes you through a journey in time. The palette features variants of the sophisticated blues, warm neutrals, and a touch of gold or linen that represents the passage of time. Reflections of Time has drawn inspiration from the glamour and elegance predominant in the forties, fifties and sixties. A brilliant representation of vintage meets modern luxury, homeowners can be lost in sweet nostalgia surrounded by soft walls and a rich ambience.
 Let there be light… Reflections of Light
Like pure light, Reflections of Light maintains that elegance lies in simplicity. The palette is a combination of clean white hues in contrast with terracotta and soft blacks, inspiring transformation in its simplest form. Silent and subtle, this palette creates spaces that are delicate, yet powerful. Drawing inspiration from the functional way of living, Reflections of Light offers true order in design, and homes transform into luxurious yet minimalistic spaces that are warm and inviting.
Nature is home… Reflections of Earth
Taking inspiration from the great outdoors – the bark of a tree in the woods after the first rain, or the green of a pine leaf as the morning sun emerges – Reflections of Earth creates an ambience of natural warmth that is comforting. The palette features shades of green, warm tones of browns and concrete synonymous with nature and the natural way of living. Colours from the Reflections of Earth theme work well in minimalistic homes, sparsely decorated with key nature-inspired décor.
Mahira Saqib, Assistant Marketing Manager at Jotun Oman said: “The Jotun 2016 Wall Trends encourages people to take design risks and transform their homes from blank canvases to on-trend spaces, allowing walls to move from the background to the foreground, or even taking centre stage. At the same time, our new collections offer solutions to those who prefer a more subtle look. For the first time, Jotun has also unveiled textured walls as key wall trends, and these are exclusive to the Middle East region. The different textures, especially natural materials including concrete, linen, bricks and stones, that are part of the 2016 Wall Trends represent design brilliance and excellence, all achievable only using paint.”
Bringing walls to life… Texture & Depth
Homeowners in the region have long been looking for ways to add natural elements or materials to create a rich cosy feel, or highlight areas in their homes with art-inspired walls. Adding depth and texture with natural elements to a wall is a key design trend for the region, a trend that will continue to gain popularity in 2016. Whether it’s the industrial-chic Concrete finish, or the elegant Roman-esque Timeless Stone and White Brick effects, texture can immediately transform the look and feel of a space. Also popular is the Linen textile finish and the Washed-Out Grey fade, all created using Jotun’s Lady Design range of products.
“Jotun’s 2016 Wall Trends encourages individuality and originality, therefore remaining true to our brand promise of enabling the creation of beautiful homes and iconic buildings,” added Larsen.
All colours and textures featured as part of the brand’s 2016 Wall Trends are now available across all Jotun Multicolour stores across the region.