Muscat: In a bid to enhance the In-Country Value (ICV) in the Tourism sector, Omran Group signed a memorandum of collaboration (MOC) with PDO to leverage on PDO’s experience in enhancing ICV, to share knowledge and explore potential collaboration opportunities in the tourism sector.

The MOC seeks to achieve sustainable and long-term commercial benefits by maximising the utilisation of local contents and resources, improving the capacity and capability of local businesses to help them cope with the rising demands and trends in the tourism sector, and encourage local tourism by improving on the establishment of local tourism sector-oriented companies.

In addition, the MOC covers the potential collaboration to support high-potential investment opportunities and related projects in the tourism sector, as well as sharing best practices and experiences in the fields of health, safety, and environment (HSE) and Lean methodology.

Chief Executive Officer of Omran Group Hashil bin Obaid al Mahrouqi said: “This agreement is in line with Omran Group’s directions and efforts to enhance the tourism value chain through activities and initiatives aimed at maximising ICV in the Sultanate, which reflects the objectives of the comprehensive ICV strategy that aims to focus on domestic supply chains, empower the national product, and develop local suppliers and contractors, as well as boosting opportunities for local companies and small and medium enterprises (SMEs) in the tourism sector. These also include increasing Omanisation, developing and training national cadres, and activating areas of social investment.”

PDO Managing Director Raoul Restucci, who signed the MOC with Omran, said: “The MOCs are an example of the continuous collaboration efforts between PDO and its key partners. We look forward to working with Omran on enhancing ICV in the tourism sector as it is vital that we sustain partnerships across different fields to create benefits for Oman’s workforce and economy.”