Destination Sustainability, Oman’s first local SME consultancy firm specializing in Corporate Sustainability and Social Responsibility officially inaugurated its new offices in Airport Heights. There to mark the start of a new phase of growth for the company was Malak Al Shibani, Director General of the National Business Center.

Established to connect sustainable practices, common values and ethics within the Omani culture, Destination Sustainability aims to showcase the importance of sustainability and the implementation of Corporate Social Responsibility (CSR) into corporate, governmental and civil societies.

The company brings together international best practices, global research and innovation with local understanding and regional cultural awareness. Today, Destination Sustainability has successfully developed, managed, and evaluated CSR programmes and initiatives for leading companies across the Sultanate companies including Voltamp Oman, GlassPoint, Oman India Fertilizing Company, Salalah Methanol Company, Youth Vision, Petroleum Development Oman, and BP Oman and others.

Shaima Al Lawati, Founder and Managing Director of Destination Sustainability said, “This is an incredibly exciting moment for us at Destination Sustainability. As recent graduates from the Riyada Entrepreneurship Incubation Programme, this milestone is something we have worked hard to achieve. CSR has become one of the standard business practices of our time and by implementing sustainable strategies for our partners we are helping them enhance the skillsets of local talent and generate employment opportunities for the Sultanate’s current and future needs.

In the past year, the company has focused on raising awareness on sustainability and best practices in CSR. Destination Sustainability has begun to see the impact of these efforts, with organisations across a range of sectors implementing global frameworks regarding evaluation and reporting. Continuing to drive sustainable practices to boost Oman’s economy, Destination Sustainability empowers local partners through CSR while influencing systems and policies to better the Sultanate.