The Omani firms, which are participating in the exhibition in Sudan, emphasised on the significance of taking part in similar exhibitions due to the impact these events have in increasing production, improving and developing the quality of Omani products through global experiences, and identifying the consumers’ views on Omani products. Jumaa Al Jabri, marketing specialist at Voltamp, said that the company is a pioneer in designing, manufacturing, engineering and maintaining power transformers and electrical switches. “We aim at showcasing our quality products at the exhibition in Sudan,” Al Jabri pointed out.Mahmoud Al Ajmi, sales manager at Al Waqia Shoes Company, noted that Khartoum International Fair is one of the major exhibitions in Africa that allow participants to get acquainted with the successful international experiences and explore opportunities to sign new deals.
Anup Balakrishnan of Omani Vegetable Oils and Derivatives Company stressed that the main objective of being present at this exhibition is to continuously expand the presence of the company externally and showcase the high quality products to various markets.
PEIE’s participation in this exhibition comes as part of Origin Oman Campaign for the year 2018, which aspires at raising awareness on the locally manufactured products and services and their ability to compete locally and abroad simultaneously. The Origin Oman Campaign is a national initiative designed to encourage consumers and organisations to buy Oman made goods and services, promote national pride in the manufacturing industry and highlight the economic importance of choosing and buying locally manufactured products and services.