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Ferrari Roma: La Nuova Dolce Vita

Ferrari’s renewed ethos with the Roma is a new take on luxury travel that blends the best of Italian performance and technology with a lodestar on comfort to create what could be the ultimate super-grand tourer.

Ferrari Roma exudes elegance from the moment you lay eyes on this masterpiece. This latest coupé from Maranello, features timeless and sublimely refined design and all the power and agility required to guarantee a unique driving experience, giving you a taste of the good life. Its signature Italian styling is a contemporary reinterpretation of the carefree lifestyle of 1950s and ‘60s Rome, from which it takes its evocative name, Roma.

Stylistically, the Ferrari Roma is characterised by clean and symbiotic forms. Its beautifully harmonious proportions and elegantly pure, balanced volumes are very much in line with the Ferrari mid-front-engined grand touring tradition of which the 250 GT Berlinetta Lusso and 250 GT 2+2 are the most iconic examples, and from which the car takes its inspiration.

It embodies an extremely modern design language which underlines its authentic, refined styling. At the same time, its sleek lines retain the sporty vocation shared by all Ferraris.

To guarantee best-in-class performance whilst still retaining the stylistic purity of its bloodline, Ferrari’s engineers developed several leading-edge technologies, most notably a mobile rear spoiler integrated into the rear screen designed to retain the car’s formal elegance when retracted and guarantee the downforce essential for the Ferrari Roma’s extraordinary performance by automatically deploying at high speeds.

The Prancing Horse’s new 2+ coupé sports a V8 turbo engine that punches out 611hp at 7,500 rpm, making it the most powerful in its segment, and a joy to drive through the streets. A member of the V8 family that has won the International Engine of the Year four years in a row, it features Variable Boost Management for instantaneous throttle response.

The car’s new 8-speed dual-clutch gearbox is more compact and 6 kg lighter than its 7-speed predecessor. As well as reducing fuel consumption and emissions, shifts are faster and smoother which makes the car even more responsive on the open road, but also especially comfortable in town and during stop & start driving situations, like when you’re caught in rush hour traffic.

The mid-front-engined 2+ Ferrari Roma has the best weight/power ratio in its segment (2.37 kg/cv) which enhances handling dynamics and responsiveness for when you hit the open road.

The Ferrari Roma is eyecatching and will stop you in your tracks. For the design, the approach taken by the Ferrari Styling Centre for the Roma’s exterior centres around clean design and absolute symbiosis between its various elements with harmonious proportions and pure, elegant volumes.

The car is clothed in long, ultra-sleek lines that sweep back from the front bonnet, highlighting the spare silhouette of the flanks and the compact, set-back fastback cabin volume.

To underscore that formal minimalism, all superfluous detailing has been removed: for example, radiator cooling is guaranteed by a monolithic surface that is perforated only where necessary, creating a new radiator grille concept. The full-LED adaptive headlights are traversed by a horizontal light strip that hints at the structure beneath the car’s skin, bringing a sense of tension to the entire circumference of the car.

The wraparound rear screen incorporates an active aero device to preserve that signature purity of form, while the twin taillight assembly is set like a gem into the volume.

For the Ferrari Roma’s cabin, the Ferrari Styling Centre designers developed a new formal approach that involved the creation of two separate cells, one each for driver and passenger, in an evolution of the dual cockpit concept that embraces the entire cabin rather than just the dashboard as was previously the case.

The crafting of the interior took its lead from the complete redesign of the HMI. This resulted in a major leap forward, starting with the new steering wheel designed using the “Eyes on the road, hands on the wheel” philosophy with all the car’s main commands actioned by haptic controls, ensuring the driver doesn’t have to move their hands from the wheel. Whether looking at the open road or navigating traffic in the city, you’ll feel at ease with everything at your fingertips.

The 16-inch digital instrument cluster provides all the necessary information clearly – whether you’re navigating your playlist or the road, while the central display with an 8.4”-inch vertical screen and a new passenger display are exceptionally intuitive and user-friendly.

The new Ferrari key with “Comfort Access” function allows the driver to open the car by touching a button next to the new flush handle in the door. Lastly, the Matrix LED headlights and optional Ferrari advanced driver assistance systems (ADAS), including adaptive Cruise Control, make day-to-day and longer journeys a very relaxing experience.