Muscat: A’Safwah, Oman’s oldest and most popular dairy company, celebrated with students as they returned to school to continue their second semester. Recognizing the importance of incorporating healthy beverages into students’ diets, A’Safwah offers its range of flavoured milk in convenient 125ml & 200ml packs, thus making it the perfect companion for breakfast, and a refreshing choice during snack time at school. 

A’Safwah Dairy has remained committed to diversifying its product portfolio to encourage both adults and children to adopt healthy eating habits. As students return to school, A’Safwah urges mothers to add flavoured milk to their kids’ daily meals in order to boost their physical health and give them the energy to learn and play. 

A’Safwah’s flavoured milk comes in three delicious flavours – strawberry, chocolate and banana, which are popular options for adults and children. The easy-to-carry single serve packs -125ml/ &200ml packs makes it’s a convenient on-the-go choice, whether it is in school or between activities. With a keen focus on health, A’Safwah’s flavoured milk provides children with the necessary nutrients and helps them stay fresh, active and strong.

Addressing the start of a new term in school, a spokesperson from A’Safwah explained the company’s strategic role in motivating students to improve their performance by practising a healthy lifestyle. “We understand the critical roles mothers play in encouraging children to follow healthy eating habits and A’Safwah has been their trusted brand for years. We have, therefore, introduced our 125 ml packs that are space-saving, easy to pack and carry, and also competitively priced,” he said.

A’Safwah’s popular mascot, Safwan, has also been instrumental in adding another appeal for school-going children. His fun, energetic and superhero-like qualities encourage children to adopt healthy dietary habits and choose A’Safwah whether it is before going to school, during school breaks, or even after they return home in the afternoon.  

A loyal customer of A’Safwah said, “As a mother, it is my responsibility to ensure that my child is following the right diet. My son’s favourite A’Safwah flavours are banana milk and strawberry milk. He consumes about seven packs a week which is one pack per day.” She expressed her happiness at the company’s continued efforts in keeping pace with the needs, tastes and lifestyles of customers.

A’Safwah has chosen to blend milk with flavours that are mostly preferred amongst kids. In addition, its fun packaging and young and inspiring Omani mascot, Safwan, has played a key role in encouraging children to adopt a healthy lifestyle. Natural, fruit-flavoured and dark chocolate milk has been scientifically proven to be a significant source of calcium, phosphorus, magnesium, potassium and vitamin A. Studies have shown that children who drink flavoured milk are healthier than those who do not consume milk at all.

An Omani company with remarkable goodwill, years of experience and an extensive consumer base, A’Safwah Dairy is one of the largest vertically integrated dairy company in the Sultanate of Oman and is revered for producing premium quality fresh milk, dairy products and juices. The company prides itself in having state-of-the-art infrastructure, robust distribution systems and advanced cattle-rearing facilities. This ensures the finest and most nutritious dairy products that have grown to become the preferred choice in Oman and the region.