Muscat: The Zubair Corporation has announced the appointment of Mohammad Yahya Al Farei to the position of Chief Operating Officer COO for the Zubair Automotive Group, as of October 1, 2021. In his new role, he will supervise the group of companies under the umbrella of the Zubair Automotive Group, including General Automotive Company, represented by the Mitsubishi and Fuso brands, Dhofar Automotive Company, the official distributor for Jeep, Dodge, Chrysler, RAM, Fiat, Alfa Romeo, Mopar and International Heavy Equipment, which represents a large number of renowned brands in the world of heavy equipment and machinery such as Volvo, Bobcat and Renault Trucks. The group of companies also comprise of Sayarti, provider of professional car care services, the Mega Body Shop, an integrated service facility for car bodies that provides a package of services including repair, painting and modification and extends its services for all models of various brands. Also included in the group is Zubair Leasing & Rental Company, which provides the best services and innovative car rental solutions for fleets and individual customers.

Commenting on the appointment of a new COO, Rashad Al Zubair, the Chairman of  The Zubair Corporation said, “Mohammad Al Farei was chosen for this position because he is one of the notable national competencies, who has worked within The Zubair Corporation for many years. During this time, he held a number of positions across the group companies and proved his management skills and ability to encourage change. This was proven with the companies under his management achieving outstanding milestones at all levels. We are completely confident that Al Farei will leave a significant impact on the automotive sector of the group’s business, alongside implementing strategic plans to develop the business of the Zubair Automotive Group during the upcoming period.”

From his side, Mohammad Al Farei, said, “The automotive sector is one of the largest commercial sectors in the Sultanate, both in terms of employment and sales. The recent years have undeniably posed a great challenge to this sector as well as others, due to the decline in the economy’s performance caused by general recession and decline in oil prices, both of which are key contributors to the national economy. The situation has also worsened with the onset of the COVID-19 pandemic, which may have brought several sectors to a standstill. We hope that we have passed this stage with the new developments that are being communicated from concerned authorities. Accordingly, we hope that this sector will begin to significantly grow in the days to come. I will fully dedicate myself to preparing the Zubair Automotive Group to capitalise on this potential.” 

“I would like to extend my thanks and appreciation to the Board of Directors of The Zubair Corporation as well as the executive management for their confidence they have placed in me to manage this important sector of The Zubair Corporation. I look forward to working together with all the employees to enhance customer experience and provide exceptional services that meet their needs,” he added.

Al Farei holds a Master’s degree in Economics from the London School of Economics and Political Science, a Master’s degree in Management and Marketing from HEC Paris and a Master’s degree in Finance & Investment from New York Stern University. He joined The Zubair Corporation in 1997 and supervised the operations of several institutions including Zubair Investment, the Bait Al Zubair Foundation, Jawahir Oman, PhotoCentre, Zeenah Marketing Agency and others.

The Zubair Automotive Group is one of the largest companies in the Sultanate. It was founded in 1973 with the beginnings of the blessed Renaissance under the umbrella of The Zubair Corporation, and worked in its beginnings as an importer of cars, to proceed with the implementation of development plans to later become a pioneer in the automotive distribution sector in the Sultanate. Marketing and after-sales services in the Zubair Automotive Group have witnessed a great development over the past decades of its long history, and the group has become today a leader in the local automotive sector and is able to meet all needs in all the wilayats of the Sultanate. To reach all its customers, Zubair Automotive Group provides a network of 29 showrooms, customer service centers and a spare parts’ outlets, providing high standards of services for the most famous global auto brands.

The Group is committed to enhancing the integrated experience of its customers throughout the Sultanate and always seeks to enhance the growth and knowledge of the national workforce in the automotive sector by continuing to invest in training programmes and specialized workshops, establishing and developing modern services and repair facilities, and providing original auto spare parts. It aims to achieve the highest levels of customer satisfaction at all times.