Eint Automotive LLC, a division of W.J. Towell Group that specialises in Lubes and Batteries, has entered into a partnership with Bharat Petroleum Corporation Ltd (BPCL), India’s ‘best performing’ Maharatna Public Sector Undertaking and a Fortune 500 company, to launch the complete range of premium MAK Lubricants in Oman.
Along with a host of dignitaries, present at the well-attended launch ceremony was the
Chief Guest, K. Padmakar, Director (HR), Bharat Petroleum Corporation Ltd. HE Munu
Mahawar, the Ambassador of India to the Sultanate and V. Anand, Executive
Director (Lubes), Bharat Petroleum Corporation Ltd, attended the launch of MAK
Lubricants.
Speaking on the occasion of the launch, Murtadha Ahmed Sultan, Chairman of Towell
Auto Group, commented, “It is a momentous occasion for us to partner with Bharat
Petroleum Corporation Limited, a leading fully integrated Oil and Gas company in India
with its own refineries and R&D centre. As part of our commitment to provide
customers with the best global brands, we are happy to bring superior quality MAK
Lubricants to Oman.” He added, “Oman has always had positive trade relations with
India. Our association will strengthen this relationship even further.”
Outlining the company’s mission, K. Padmakar, Director (HR), Bharat Petroleum
Corporation Ltd. said, “We are happy to partner with Eint Automotive of the trusted
W.J. Towell Group and bring MAK Lubricants, which has recently been voted as India’s
most trusted brand, to Oman. Apart from India, MAK has established global presence in
12 countries and has ambitious plans to have footprints in many more countries.
Customers will now have high quality industrial lubricants and greases that are
environment-friendly and technologically superior in quality. The production of Group II
plus base oil – ‘MAK Base’ in our own refineries has helped us gain the upper hand as far
as quality of industrial lubricants is concerned.”
The MAK Lubricants range includes Industrial oils such as Hydraulic Oils, Cutting Oils,
Turbine Oils, Compressor Oils; Automotive and Industrial Greases; Speciality Oils like
Brake Fluids, Coolants, White Oils and Transformer Oils, in addition to Engine Oils for
2/4 stroke two-wheelers, for passenger cars and commercial vehicles.
As one of the leading manufacturers of off-highway lubricants, the range of MAK
Lubricants are ideal for plant and construction equipment such as earthmoving
equipment, excavators, dumpers and cranes. It is also suitable for hydraulic applications operating under high speeds, load and temperatures such as Power Transmission
Systems and High Pressure Systems. Indeed, “MAK makes it possible”.
Bharat Petroleum Corporation Ltd believes in constant innovation to meet customer
needs. The BPCL Lubes Research & Development Centre has developed over 400
lubricant formulations and also upgrades the existing products on a continuous basis.
The company’s Technical Service team also provides customer support and value added
services to its clientele.
Bharat Petroleum Corporation Ltd is known for its journey from being an Oil and Gas
Company in India to a Fortune 500 oil refining, exploration and marketing
conglomerate. Headquartered in Mumbai, the Government of India-controlled BPCL is
the second largest oil marketing company in India.
In Oman, Eint Automotive is known for bringing some of the best global brands of
Original Equipment Manufacturers which include SF Sonic and Ignus Batteries, Ecco
Safety Alarms, among others.