Liva Insurance is proud to announce its sponsorship of the Experience Oman Muscat Marathon 2026, one of the region’s most celebrated running festivals, taking place on 23–24 January 2026 at the iconic Al Khuwair Square (The New Flagpole).

As part of its commitment to community wellbeing, Liva Insurance will also host a dedicated Health Checkup Booth offering complimentary health screenings and wellness consultations for runners and visitors throughout the two-day event.

The Muscat Marathon has grown significantly since its inception in 2012, evolving into a world-class running festival that now attracts thousands of participants from over 100 nationalities. The 2026 edition will once again feature a diverse lineup of AIMS-certified races, including the full marathon, half marathon, 10K, 5K Charity Run, and Kids’ Run, making it a vibrant celebration of athleticism, community, and Omani hospitality.

“Liva Insurance is delighted to support an event that aligns so closely with our mission to promote healthier, more resilient communities,” said Bader Al Lawati, Head of Brand & Communications at Liva Insurance. “The Muscat Marathon is more than a race — it’s a movement that inspires people of all ages and abilities to embrace wellness. Our Health Checkup Booth is designed to empower participants with valuable insights into their health and encourage long-term wellbeing.”

The Health Checkup Booth will offer:

• Basic health screenings, including blood pressure, BMI, and glucose checks

• Wellness consultations with certified health professionals

• Consultation with insurance professionals

The Muscat Marathon continues to be recognised as Oman’s flagship road race, known for its scenic coastal routes, world-class organisation, and strong community spirit. Hosted at Al Kuwair Square, the event showcases the beauty and vibrancy of the Sultanate while reinforcing national efforts to promote health, tourism, and cultural engagement on a global stage.

Liva Insurance’s participation underscores its ongoing commitment to supporting initiatives that enhance quality of life and foster community connection across the region.