HH Sayyid Theyazin bin Haitham Al Said, Minister of Culture, Sports and Youth, today opened the Sultanate of Oman’s pavilion at Expo 2025 Osaka, Japan, which runs until 13 October. The pavilion, themed “Enduring Ties”, focuses on three main elements: people, land and water.

His Highness Sayyid Theyazin bin Haitham Al Said poured water into a miniature model of the pavilion using an ornate vessel crafted during the Iron Age (1300 BCE –300 CE). The artifact was discovered in one of the chambers of the ancient wall of the city of Salut in the Wilayat of Bahla. Adorned with intricate engravings and prominent fish motifs, the vessel reflects the cultural and creative dimensions of Omani civilization at that time, marking the official opening of the Sultanate of Oman’s pavilion at Expo 2025 Osaka, Kansai.

The Sultanate of Oman’s pavilion at Expo 2025 Osaka comprises six sub-themes: communication and interaction, tourism, investment opportunities, cultural identity, international relations and partnerships—all of which are aligned with the strategic objectives of Oman Vision 2040.

HH Sayyid Theyazin affirmed that the Sultanate of Oman’s participation in Expo 2025 Osaka, Japan, constitutes an extension of Oman’s commitment to communicate with the peoples of the world, with whom it has interacted historically and culturally and with whom it has maintained cultural dialogue to this day.

HH Sayyid Theyazin told Oman News Agency (ONA) that the pavilion’s design is inspired by the innovative spirit of Omani youth, adding that the design of the pavilion is one of the outcomes of the Bilarab bin Haitham Award for Architectural Design and that its content reveals the core components of authentic Omani identity.

“We were keen to have the pavilion reflect the Sultanate of Oman’s identity and showcase the country’s centuries-old history through the pavilion, which serves as a bright window that showcases our values ​​and cultural heritage to the rest of the world,” he explained.

HH Sayyid Theyazin underlined the importance of the Sultanate of Oman’s participation in this global event, highlighting the country’s role as a link between the world’s regions and consolidating its contribution to the values ​​of international understanding and cooperation.

“Our presence here at Expo 2025 Osaka affirms our commitment to share our vision and experiences with the world in addressing global challenges and in working together for a better future,” he said.

HH Sayyid Theyazin valued the sincere national efforts made to implement Oman’s pavilion. He extended his thanks to everyone who contributed to the realization of the vision of the pavilion, which, he added, represents the Sultanate of Oman as a people and land.

Meanwhile, Sayyid Said bin Sultan Al Busaidi, Undersecretary of the Ministry of Culture, Sports and Youth for Culture (Commissioner-General of the Sultanate of Oman Pavilion at Expo 2025 Osaka), said that the pavilion presents a collection of written productions in Japanese that introduce the Sultanate of Oman through various historical, cultural, economic and commercial aspects.

Al Busaidi pointed out that the programme of the pavilion includes various events planned to be held over a period of six months aimed to achieve widespread exposure on the Japanese side.

Al Busaidi added that the Sultanate of Oman is the 8th country to obtain final approval to open the pavilion from among the participating countries. He credited this achievement to Omani youth, noting that the pavilion’s message “Enduring Ties” represents the Omani spirit that upholds the values of peace, harmony and communication.

For his part, Dr. Mohammed bin Said Al Busaidi, Ambassador of the Sultanate of Oman to Japan, said that Oman’s participation in Expo 2025 Osaka will place the country in a prominent position in Japan and that the event will be an opportunity to highlight Oman’s investment opportunities and the major leap achieved over the past few years.

Dr. Mohammed pointed out that the volume of trade exchange between the Sultanate of Oman and Japan is experiencing steadily growth, evidenced by a 7 percent rise in 2024, with the stage set for further growth, given major Japanese interest to invest in the Sultanate of Oman.

For his part, Faisal bin Abdullah Al Rowas, Chairman of Oman Chamber of Commerce and Industry (OCCI), explained that the Sultanate of Oman’s participation in Expo 2025 Osaka, Japan, represents an ideal opportunity to achieve many strategic gains.

The gains, he said, range from interaction with various countries around the world, to enhancing cultural exchange and promoting the Sultanate of Oman’s most important commercial and investment potentials, in line with Oman Vision 2040.

In a statement to Oman News Agency (ONA), Al Rowas said that this event serves as a global platform for showcasing the inspiring innovations and experiences of government and private institutions in a manner that contributes to strengthening the Sultanate of Oman’s position as a gateway to various international markets.

The opening of the Sultanate of Oman’s pavilion at Expo 2025 Osaka was attended by Qais bin Mohammed Al Yousef, Minister of Commerce, Industry and Investment Promotion (Deputy Chairman of the Main Committee supervising the Sultanate of Oman’s participation in the Expo), Prince Badr bin Abdullah Al Saud, Minister of Culture in the Kingdom of Saudi Arabia and a number of CEOs of Omani companies, businessmen, and a Japanese officials.