Al Jenaibi International Automobiles, the official BMW Group importer in Oman, invited customers to the launch of the 6^th generation BMW 7 Series, marking the occasion with an eventful evening at the iconic Royal Opera House in Muscat. Hundreds of guests attended the event, and were amongst the first to see the latest edition of the sophisticated sedan that has arrived with a number of new technologies and design features.
Commenting on the arrival of the all-new BMW 7 Series, Divyendu Kumar, Managing Director of Al Jenaibi International Automobiles LLC, said: “The new BMW 7 Series represents automotive innovation at its very best. It is the epitome of luxury and offers our customers all the qualities and features they desire in a car.”
“We are proud to show our customers the 6^th generation 7 Series, a car that brings a new meaning to ’sheer driving pleasure’ and sets an entirely new standard in terms of technological innovation and automotive luxury. In recent years we have experienced exceptional growth in this market, and we believe that with the arrival of the all-new BMW 7 series, our success story will continue,” he added.
Johannes Seibert, Managing Director for BMW Group Middle East was present at the event and commented: “This vehicle has been the highlight of its competitive segment since its inception. Now in its sixth generation, the all-new BMW 7 Series brings a new meaning to the expression “Sheer driving pleasure”. It embodies the true essence of modern mobility and automotive luxury and offers the highest quality and absolute precision that appeal to Omani customers. We are confident that the latest generation BMW 7 Series will build on the foundation laid down by its predecessor and continue to drive growth in the Sultanate of Oman”.
Guests at the event were introduced to the superior technology that offers both driver and passengers extraordinary levels of comfort and luxury. A host of new BMW ConnectedDrive driver assistance features include the intuitive Touch Command: a 7-inch tablet positioned in the rear of the vehicle, offering passengers a completely new experience in controlling multiple in-car functions.
Through Touch Command, rear passengers are able to control in-car infotainment and comfort features, such as the new BMW 7 Series Vitality Programme, which offers luxurious in-seat massage options. A unique Gesture Control function, which offers those inside the vehicle with the option to increase the volume of the radio only by gesturing at the screen, is also one of the new technology features.
Driver and passengers alike can also look forward to the BMW 7 Series’ Sky Lounge, a panorama glass roof welcoming them to enjoy the day or star-filled night sky, as illuminated light patterns provide a luxurious interior light ambience in six colours.
Proving that personalised innovation is as crucial as design and ambience, the vehicle’s advanced chassis technology, which allows the driver to adjust the car’s set-up to their preferred requirements, creates an ideal balance between sports performance and comfort.
Similarly, the vehicle’s progressive Driver Assistance Systems, including Lane Control Assistance, ensures drivers do not have to change the customary positioning of their hands on the steering wheel in order to undertake on-road manoeuvres.
Exuding confidence and power, the new model also comes armed with two comprehensively revised engines: the 6 cylinder 740Li and 8 cylinder 750Li xDrive, with the latter accelerating from 0–100 km/h in just 4.4 seconds at 450 hp, and the 6 cylinder equivalent offering an impressive 326hp, with a maximum torque of 450 Nm at 1 380 rpm.
The on-road performance of both variants is enhanced through the incorporation of BMW EfficientDynamics, such as the premium vehicle’s lightweight Carbon Core, which ensures that the car is 130kg lighter than its predecessor.