Driven by its digital transformation strategy, Sohar International was recently adjudged as runner-up at the sixth edition of the Infosys Finacle Client Innovation Awards in recognition of breakthrough innovation in banking products, customer service, process design, and distribution channels showcased in the ‘Customer Journey Re-Imagination’ award category. The 2020 edition of the prestigious award was organised by Infosys Limited.

Abdullah Al Anbori, EVP & Head – Information Technology said: “We are truly delighted to be recognised by Infosys Finacle Client Innovation Awards 2020. With a deep understanding of global dynamics and trends, we have embarked on a new journey to transform Sohar International to become a world-leading Omani service company that helps customers, communities and people to prosper and grow with a promise to provide banking in an ever-changing world. The ‘Customer Journey Reimagination’ award was evaluated on the basis that digital age customers are well-informed, sophisticated and connected, seeking personalised, simple and secure experiences throughout their engagement journeys. Sohar International was recognised for reimagining the customer journey to set a benchmark and inspire the industry by tapping into innovative digital technologies to fulfil customers’ expectations. Expanding the digital footprint, the Bank now conducts virtual prize scheme draws through which the customer experience is changing and the response is overwhelming.”

The Infosys Finacle Client Innovation Awards programme recognises and celebrates the best of innovations by clients around the world. These innovations have been carefully chosen for their impact on banking products and services, customer journeys, processes, distribution channels, and business models leading to additional revenue and profit for banks.

In line with the Sultanate’s digitalisation and e-governance strategy, Sohar International has leveraged technology to further enhance convenience and secure banking transactions. Through its elevated digital banking experience, the Bank’s innovative products and services provide unmatched convenience to tech-savvy customers, and wider scope for financial inclusion across the Sultanate.