Oman Post & Asyad Express, members of Asyad Group, participated at Scalex Dubai (Supply Chain and Logistics Excellence) conference as part of Hypermotion Dubai, taking place on the sidelines of the Expo 2020 Dubai.

Sayyid Nasr Albusaidi, General Manager Customer Experience at Oman Post & Asyad Express joined policymakers, strategists, and industry experts in a panel session titled ‘Automation Strategies to Manage Growth in eCommerce Fulfilment’, in order to outline the challenges and opportunities within the Middle East’s eCommerce, as well as logistics and supply chain sectors.

Panelists discussed the latest digitally-enhanced technologies that will be driving future automation and sustainability initiatives and efforts.

They also focused on how to improve eCommerce performance through automation and robotics. In addition, Sayyid Nasr also shared the Oman Post & Asyad Express model and the latest milestones related to the company’s recently opened state-of-the-art fulfillment center in Muscat.

Commenting during the event, Sayyid Nasr said: “We discussed how the eCommerce and logistics industries are transforming when it comes to introducing, implementing and accelerating automation in the marketplace. At the end of the day, the ultimate goal is to guarantee customer satisfaction and meet the evolving customer expectations and requirements.

He added: “Hence, Oman Post & Asyad Express opened its state-of-the-art fulfillment center earlier this year. The integrated-logistical solutions’ facility offers customers storage services, as well as pick, pack, and dispatch of online orders for last-mile domestic and international delivery while integrating the latest technologies and facilities that provide local and international eRetailers of all sizes, with innovative, fast, and reliable fulfillment and logistics services.”

The Scalex conference is part of Hypermotion Dubai, the Middle East edition of the German-initiated industry convex that reimagines the transportation and logistics industries.

The conference drew together global disruptors who are re-envisioning travel, moving goods and services in the near future. The conference aimed to tear down boundaries between logistics, mobility, infrastructure, and transport while looking to replace them with networked, integrated, and inter-modal systems.