Being the first of the new generation of Mazda vehicles, the new Mazda 3 which was launched in October is a model that has taken a significant leap from the 6^th to the 7^th generation and is a step up to the ‘Mazda Premium’ status.

The Mazda 3 has hit the road running in the Sultanate and offers exceptional functionality, precise control, responsive handling, distinctive design and an overall ‘Mazda Premium’ feeling. So far Mazda’s customers in Oman have experienced the increased value of the Japanese Automotive brand thanks to innovative technology, outstanding design and the use of high grade materials in its production. With the dawn of a new era and a new decade, the new Mazda 3 is delivering an unforgettable driving experience to customers.

Featuring the KODO design and the “Car as Art” Japanese mastery concept, Mazda’s designers or takumi and engineers focused on giving the brand new Mazda 3 a simple yet elegant style and feel to it that is entirely based on Mazda’s human centric philosophy. Both the sedan and sport wagon models have distinct designs and personalities – the former being elegant and luxurious and the latter sleek, sporty and emotive. Both variants come with an optional Bose 12-speaker sound system which will deliver a rich sound at both high and low volumes. Also the speaker placement in the vehicle is such that both driver and passengers will experience a detailed, natural reproduction of the sound of music along with amazing depth and clarity.

Based on Mazda’s philosophy of designing cars to be more human centric, Mazda has gone ahead and enhanced the car’s fundamental driving attributes such that accelerating, turning and braking feel completely natural. In addition to achieving such great strides, the SKYACTIV engine, Mazda’s revolutionary take on car engines, is all set to change the way we look at engine performance in the future. The new Mazda 3’s 1.5-litre engine has been tuned to deliver power, better fuel economy and increased torque whilst at the same time being eco-friendly. In addition to its ergonomic design, the driver and passengers will also experience high comfort levels thanks to the G-Vectoring Control Plus which adjusts torque and brake pressure whilst on turns. This feature will help improve vehicle stability by making it easier for the driver to control the car with better precision thereby taking safety levels to new heights.

In addition to a stellar engine, Mazda developed and integrated its i-ACTIVSENSE technology into the Mazda 3’s DNA. The i-ACTIVSENSE range of technologies includes active safety technologies that support safe driving by helping the driver to recognise potential hazards on the road and pre-crash safety technologies which help avert collisions or reduce the severity of impact in situations where they can’t be avoided. Several next generation safety technologies like the Mazda Radar Cruise Control, Lane Departure Warning System, Lane Keep Assist System, Blind Spot Monitoring System, Adaptive Front Lighting System, Forward Obstruction Warning and Smart City Brake Support will provide customers with absolute driving pleasure as well as an outstanding environmental and safety performance.

Loaded with the i-ACTIVSENSE safety technology, great KODO design and a powerful SKYACTIV engine, the new Mazda 3 possesses a harmony to it that many vehicles today have dropped in favour of trying to cater to as many needs as possible. Overall, it’s the very essence of power, performance and innovation, all rolled into one. The new Mazda 3 is an excellent blend of polished dynamics, with fluent yet engaging steering and an agility that rules suburban streets and roads leading to the interiors of Oman as well. It delivers an impressive and natural flowing feel as you drive across different terrains. Mazda over the years has stayed true to their philosophy of making cars that enable people to celebrate the joy of driving or ‘Hashiru Yorokobi’, as put in Japanese. Strongly enforcing this school of thought, the Japanese automaker’s cars are not just easy on the eye but also deliver a great performance on the road as well.

According to Towell Auto Centre (TAC), the sole distributor of Mazda vehicles in the Sultanate of Oman, “By taking huge strides towards safety, great design, amazing performances and innovation in technology, the next-gen Mazda 3 marks a new era in Mazda’s history of producing excellent vehicles worldwide. The latest Mazda 3 has raised the bar in quality and has also improved Mazda’s brand value in the automotive industry. With the launch of the new model, Mazda has created a signature experience for their customers, which in turn elevates their expectations in every way, be it design, driving performance, eco-friendliness or the premium feeling of driving a Mazda.”

In Oman, TAC is recognised as a trusted name in customer service and a pioneer in the automobile business since 1972. A group company of the W J Towell Group, TAC takes off from the principle of its parent company and ensures the easy availability of high quality motor products coupled with the highest standard of service to its esteemed customers.