Liva Insurance Recognised for Leadership in Insurance Innovation and Digital Transformation at OERLive DX Oman

Liva Insurance has received the National Leadership Award for Insurance Innovation & Digital Transformation at OERLive DX Oman, recognising the company’s continued focus on innovation, digital transformation and enhancing customer experiences within the Sultanate’s insurance sector.

Liva Insurance participated in the event as a Strategic Partner, which brought together industry leaders, technology experts and decision-makers to explore the developments shaping Oman’s digital economy.

As part of the event, Archan Gupta, Operations Strategy and Digital Transformation Director at Liva Insurance, participated in a panel discussion titled “Financial Services & Insurance Infrastructure: Building the Digital Rails for Oman’s Next Economy.”

The discussion explored the evolving role of digital infrastructure in shaping the future of financial services and insurance, with particular emphasis on building connected ecosystems, improving operational efficiencies and enabling more seamless, accessible and customer-centric experiences.

Liva Insurance’s participation reflected the company’s broader commitment to digital transformation, recognising that the future of insurance lies not only in adopting new technologies, but in fundamentally rethinking how services are designed, delivered and experienced by customers.

Commenting on the recognition, Maya Orabi, Chief Operating Officer at Liva Insurance, said, “Building the digital infrastructure for tomorrow’s economy requires us to look beyond individual systems and solutions. It calls for a more connected approach, where technology, data and processes work together to create meaningful value for businesses and customers alike.

“For the insurance industry, this presents an important opportunity to simplify complex processes, improve the speed and quality of service delivery and build experiences that are more intuitive and responsive. At Liva Insurance, our focus is on ensuring that digital transformation translates into tangible improvements in how we operate and how our customers experience insurance.”

The award reinforces Liva Insurance’s focus on building a forward-looking organisation driven by innovation, operational excellence and customer experience. It also reflects the company’s commitment to contributing to Oman’s continued digital transformation and the ambitions of Oman Vision 2040.

As the insurance landscape continues to evolve, Liva Insurance remains focused on strengthening its digital capabilities, embracing opportunities for innovation and delivering sustainable value for its customers and stakeholders.