Santoni’s tryst with Cinema

When the world of cinema and sartorial elegance collide, it’s a magnificent outcome. As was showcased at the Santoni SS2020 Collection unveiling during Milan Fashion Week

For the Santoni Men’s SS2020 Collection, the brand converged the world of creativity and craftsmanship to present a stunning collection. An exclusive Cineclub, at Palazzo Gallarati Scotti, offered the backdrop for a collection inspired by the Seventh Art. The event included a private cinema, where a selection of films inspired by the worlds of the collection was screened, exploring the stories, the characters, and the objects. The presentation, curated by Paris studio H5, represented, once again, a celebration of Beauty through the art of Cinematography.

Four separate yet complementary worlds define the men’s style and outline Santoni Spring Summer 2020 collection. A new patina is the highlight of the collection. Santoni introduces Deepness, a pictorial process featuring a gradient effect that gradually shifts from the intense tones of the sole, moving upwards to lighter ones in an artistic play of nuances. Desert imagery inspires the Wild selection: sandy dunes, bare rocks, a footprint on the barren arena, uncontaminated nature. Derby shoes, loafers, ankle and desert boots in soft nubuck, unlined suede, elk offered in natural shades that range from off-white to sand and brown shades with hand painted leather details.

The leisure styles inspired by the world of sailing convey a sense of effortless elegance and lightness that are distinctive of open air and vacation environments, and at the same time perfect for the city. The traditional yacht loafers are in fact accompanied by sneakers featuring ultra-light soles, sophisticated sandals, and espadrilles embellished by handmade details and the iconic double buckle. Among the sneakers, the new Gym: slightly retro lines, natural and ultra-flexible rubber sole. Under 1980’s Broadway signs lights, taking dance steps to the rhythm of an electric keyboard, the Gym style celebrates the frenzy of modern urban life.

The Santoni SS2020 collection is the perfect addition to the modern man’s wardrobe!