Reaffirming its dedication to preserving the nation’s natural beauty and fostering a sustainable future for generations to come, National Finance, the Sultanate of Oman’s leading finance company, played a pivotal role in the cleanup efforts at Al Dhahareez Beach in Dhofar Governorate. This initiative was part of the Environment Society of Oman’s (ESO) Dhofar Cleanup Campaign. Members of National Finance’s Himmah Volunteer Group, from the company’s Salalah branch, collaborated with ESO’s cohort and fellow conservation volunteers, highlighting the company’s commitment to environmental stewardship and community engagement.
The cleanup initiative conducted at Al Dhahareez Beach aimed to remove waste and litter, thereby restoring the natural habitat for local flora and fauna and preserving the pristine beauty of the coastal area. Demonstrating a deep concern for the environment and a commitment to making a tangible impact, the Dhofar Cleanup Campaign addresses the issue of litter and waste scattered across Governorate Dhofar’s landscape, ensuring the preservation of high-quality, pollution-free environments that align with the priorities of the sustainable environment pillars outlined in Oman Vision 2040.
Speaking on the occasion, Mr. Tariq Suleiman Al Farsi, Chief Executive Officer at National Finance, said, “Today, we highlight one of the initiatives by National Finance’s Himmah Volunteer Team, reflecting the company’s culture that is dedicated to environmental preservation. Our collaboration with the ESO to clean Al Dhahareez Beach in Dhofar aligns with our belief that each one of us has the power to make a positive, sustainable impact. We hope this initiative will contribute to raising environmental awareness about the importance of maintaining balanced ecosystems, by avoiding littering in undesignated areas and adopting sustainable practices to protect the environment and preserve its unique natural resources, in support of the country’s advancement.”
National Finance’s Himmah Volunteer Group embodies the values of unity, solidarity, and a cooperative spirit, underscoring the team’s commitment to positively impacting the country’s environmental and socio-economic landscape. The group, composed of dedicated National Finance staff eager to make a difference, emulates the remarkable example set by the company through its corporate social responsibility arm, Imtidad. By engaging in eco-conscious initiatives and community welfare endeavours, the company asserts its dedication to conserving the environment while uplifting communities, contributing to the country’s sustainable progress.
Propelling the sustainability conversation forward in alignment with the nation’s agenda, National Finance has actively pursued partnerships with government entities and environment advocacy organizations to bolster their sustainability endeavours. By placing environmental consciousness at the heart of its operations and social responsibility initiatives, the company aims to inspire the industry, peer organizations and valued customers to embrace eco-friendly practices, thus emphasizing the significance of responsible citizenship.
